Answer
What is GEO in marketing?
GEO means generative engine optimisation: making your business visible, understandable, and credible inside AI-generated answers from tools like ChatGPT, Perplexity, Gemini, and Google AI Overviews.
What to do next
- Clarify your entity: who you are, what you do, where you serve, and who you help.
- Create answer-led content that maps to buying questions.
- Earn third-party references so AI systems see corroboration.
- Use structured data and clean page architecture.
- Monitor AI answers and update content where the model misunderstands you.