A mixed team of operators, strategists, makers, and specialist agents.
Different roles. Same table. All focused on work that moves the
business.
Sets the direction, spots the commercial truth, and keeps the work
tied to outcomes clients actually care about.
Runs the operating system. Turns priorities into workstreams,
keeps delivery moving, and catches blockers before they become
drama.
Owns taste, visual identity, and creative bravery. Makes sure the
work has a pulse, not just a plan.
Leads positioning, campaigns, social, content, and growth
strategy. Turns the story into momentum.
Builds the commercial engine around leads, pipeline, reporting,
and follow-up. Keeps revenue work honest.
Shapes founder voice, thought leadership, and high-signal
communication. Makes the words sound like they belong to a real
person.
Reads images, creative assets, pages, and screenshots. Finds what
humans miss when the visual layer needs judgment.
Turns notes, meetings, and messy context into clear actions,
useful memory, and next steps people can trust.
Runs day-to-day social execution, community rhythm, and content
operations across the brands.
EC
E-commerce Team
COMMERCE POD
A specialist pod focused on product data, pricing, lifecycle
marketing, support, merchandising, and growth for online
retailers.
EO
E-commerce Orchestrator
COMMERCE LEAD
Owns priorities, dependencies, handoffs, and final QA across the
commerce pod so nothing gets lost between tools, data, and
delivery.
PI
Price Intelligence
MARKET DATA
Monitors competitor pricing, source quality, and commercial
opportunities, then turns raw market movement into usable
evidence.
Cleans captures, applies pricing logic, validates schema, and
flags risky data before it hits reporting or client decisions.
WE
Website Enrichment
PRODUCT DATA
Fills missing specs, images, PDFs, attributes, and import-ready
product fields so ecommerce catalogues become stronger conversion
assets.
AK
AEO Knowledge
ANSWER ENGINES
Turns product and category knowledge into FAQs, comparisons,
buying guides, and answer-engine-ready content.
KL
Klaviyo Lifecycle
RETENTION
Designs smarter browse, basket, win-back, post-purchase, upsell,
and cross-sell flows tied to actual product intelligence.
MR
Market Research
COMMERCE INSIGHT
Tracks market shifts, competitor moves, shopper behaviour, and
content opportunities so the pod stays ahead of demand.
AC
Activation Campaigns
GROWTH EXPERIENCES
Shapes product zones, trade-in mechanics, branded activations, and
conversion campaigns that give shoppers a reason to act.
ST
Support Triage
CUSTOMER SUPPORT
Answers common questions, routes edge cases, and keeps service
moving while escalating stock, order, warranty, or legal issues
safely.
