Answer
What is AEO for small businesses?
AEO, or answer engine optimisation, means creating clear, structured answers that search engines and AI tools can extract when people ask questions. For small businesses, it turns practical buyer questions into visibility opportunities.
What to do next
- Collect the real questions prospects ask before buying.
- Write direct answers at the top of relevant pages.
- Use headings, bullets, FAQs, and schema so machines can parse the answer.
- Connect each answer to a useful service, location, or industry page.
- Review which answers get impressions, citations, and enquiries.