Answer
How often should a local business post on social media?
A local business should post often enough to show proof, answer objections, and stay visible, but not so often that content becomes filler. For most, three to five useful posts per week is better than daily generic posting.
What to do next
- Post proof: reviews, projects, before/after examples, outcomes.
- Answer one customer question every week.
- Show the people and process behind the service.
- Repurpose FAQs and blog answers into short social posts.
- Measure profile visits, enquiries, saves, shares, and booked calls.